Development of the Park continued throughout the 20th Century offering new rides and attractions that would attract the core audience of families.  The development was carried out bringing together the modern with the traditional including

• The Water Chute originally designed and built by Charles Wicksteed which will be 80 next year and to our knowledge the only one still in operation.
• Development of the largest free playground area in the UK with some of the most modern playground equipment. 
• The maintenance and development of the landscaped gardens. 
• Wicksteed Parks famous narrow gauge railway which carries in excess of 200,000 passengers a year and will be celebrating its 75th anniversary in 2006. 

However by the late 1990’s it was realised that the park was still not capitalising on all of its resources and needed to find new and inventive ways to encourage longer stays in the park and increase secondary spend.